DSS/DSF will make a strong presence at ATM 2006

The four-day event that runs from May 2 until May 5, 2006 will see the convergence of the best brands and products in the tourism industry at the exhibition halls in the Dubai World Trade Centre. ATM is an excellent platform to showcase the offerings of the two major tourism events of UAE - DSS and DSF.

The exclusive Dubai stand organized by the DSS/DSF international media partners Dubai Tourism and Commerce Marketing (DTCM) has two dedicated stalls for DSS and DSF which will provide information related to the two events and hence open new avenues for exploiting the immense potential of these homegrown events that have achieved iconic status in the past years. The management and staff from the DSS/DSF will be on hand for one-on-one interaction with the visitors and will give them a comprehensive overview of both the events. Besides the distribution of customised literature on the events, the DSS and DSF stalls will run film montages on the main constituents of the events while the ever-smiling Modhesh will be present at the exhibition, visiting individual stalls and inviting people to the DSS/DSF stalls.

Said Saeed Al Nabouda, DSS/DSF CEO,

'As every year this year too, our participation in the ATM is being seen as a boost to the promotion of the two events that have in many ways come to define Dubai. They have carved a unique image of Dubai as they continue to attract tourists from across the world. The DSS and DSF are among the brand ambassadors of Dubai reassuring its position as the tourism hub of the region. Through our participation we want to spread the word about the unparalleled achievements of both DSF and DSS in raising the tourism profile of the emirate and invite more and more people to experience our unique offerings.'

Added Al Nabouda, 'DSS today has redefined the summer season in Dubai as a vibrant and happening time with a whole lot of activities to keep both children and adults creatively occupied. DSF too has reinvented itself over the years and graduated from being a retail event to a retail-cum entertainment extravaganza. The steady progression of the two events goes to show their success over the past several years and this is exactly what we aim to focus on through our participation in the ATM.'

As the ATM 2006 comes close on the heels of DSS 2006 that begins on June 21 this year, the former will be yet another boost to the high-profile summer fiesta. This year there are a lot of new additions to DSS which would be showcased at the exhibition. Also the combined 11th and 12th editions of DSF, starting on December 20, will be promoted in a special way to highlight the never-before treats awaiting visitors and guests this year.

Also, this year the ATM will see the DSS and DSF in an all-new role as the sponsor of the ATM Media Centre. By sponsoring the busy media centre, which is expected to host around 800 international, regional and local journalists, the festival office aim to have a direct dialogue with the media as well as the visitors at the exhibition. The initiative is a relationship-building measure between local, regional and international media and the DSS. It will spread the word about the real focus and the role of the DSS and DSF.

With the world's tourism industry's eyes set on ATM 2006, DSS and DSF will come in the spotlight for playing key roles in the Middle East's premier travel and tourism exhibition as they have done in the past decade.