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The primary promotional activity will center around Emirates Skywards Gold & Silver members who stay at participating full service Marriott-branded hotels during the FIFA World Cup games June 9 - July 9, 2006. Each package will include an arrival amenity and access to the hotel's Executive Lounge and services in addition to exclusive screening areas of the matches within the lounges. Many of the hotels will also offer food and beverage specials during the games.
Other promotional activities will include on-line quizzes on Marriott's language web sites in the United Kingdom (http://www.marriott-emirates-promotion.co.uk) and Germany (http://www.marriott-emirates-promotion.de) that will enable players to win tickets to selected matches; match ticket raffles at both the Marriott and Emirates stands at the upcoming Arabian Travel Market in Dubai; and a number of win-a-trip promotions in daily newspapers in selected Emirates-served gateway cities. All match tickets are courtesy of Emirates Airline.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said:
"We are delighted to welcome Marriott International as a partner for the global promotions Emirates has planned around the biggest-ever FIFA World Cup. Football is a sport that brings the world together and through this partnership we are confident of taking the game to even more supporters around the globe."
The 2006 FIFA World Cup™ begins June 9, 2006. Twelve cities across Germany will host all of the matches before the final match on July 9 in Berlin. This is the 18th FIFA World Cup tournament with 32 countries participating.
Posted by Anne-Birte Stensgaard, Senior News Editor
