ICLP develops report detailing 3 momentous trends in customer loyalty

This report underlines the pitfalls associated with the mismanagement of loyalty programmes, the value of employing deep customer insight and the use of emerging technology in loyalty marketing.

The first trend addresses the strategic importance of loyalty initiatives to skilfully handle stakeholders involved to avoid under-leveraging corporate values. The second illustrates the benefits of using customer data analytics and deep customer insight to deliver innovative and differentiated value propositions. And the third highlights the use of RFID (Radio Frequency Identification Devices), a new, cutting-edge technology that will help loyalty marketers offer customers highly personalised services.

With loyalty initiatives assuming ever increasing importance in business strategies and marketing plans, the ability to stay abreast and updated on emerging trends and developments will ensure the difference between complacency and competitiveness.

Jason De Winne, General Manager, ICLP said 'the loyalty marketing industry operates in a very dynamic commercial environment that is continuously evolving according to the changing demands and expectations of customers. And in order to remain competitive, it is imperative that loyalty marketers stay informed and on top of emerging trends. This report analyses the significance of present practices and offers an objective approach to enhancing corporate performance through profitable marketing processes.'

As the need for skilled direct and loyalty marketers in the region increases, ICLP finds itself uniquely positioned. Operating in the Middle East for almost 10 years with a client roster including leading airlines, Porsche, Hyatt and DHL, ICLP Dubai has a proven track-record in building customised solutions designed to significantly improve a company's profitability through its customer relationships. From strategy, creative and programme development to database systems, customer care and fulfilment, ICLP's programmes are based on local market understanding and guided by global best practices.

With worldwide operations in eleven major cities including San Francisco, Sydney, London, Tokyo and India, it is expected that ICLP's awareness will continue to grow at the same rapid rate as its business.