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Thursday, November 12 - 2009

IFA Hotels & Resorts launches YOTEL at Dubai ATM

  • United Arab Emirates: Tuesday, May 02 - 2006 at 15:30
  • PRESS RELEASE

A prototype of YOTEL, the world's most revolutionary hotel concept, was unveiled by Simon Woodroffe, CEO and Founder of YO! Everything and Gerard Greene, CEO of YOTEL at the Arabian Travel Market 2006 on Tuesday, May 2, 2006, introducing the innovative idea to Middle East audiences for the first time.

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  • Simon Woodroffe, CEO and Founder of YO! Everything.
    Simon Woodroffe, CEO and Founder of YO! Everything.
The prototype was unveiled in the presence of Talal Jassim Al Bahar, Chairman and Managing Director, IFA Hotels & Resorts. It will be on show at the IFA Hotels & Resorts' Stand 3410 throughout ATM 2006, the Middle East's leading four-day travel and trade show which began at the Dubai International Convention and Exhibition Centre today.

Speaking to the media at the unveiling ceremony, Al Bahar said: "It's very exciting to be showcasing the YOTEL concept for the first time in the Middle East and we are on the look-out for locations where this innovative hotel can be developed for the regional market. We are in the midst of extensive negotiations with strategic international airports worldwide at the moment, and will be announcing the outcome of these during the course of the year. Dubai is a strategic hub for international travelers and we are exploring opportunities to locate a YOTEL in this exciting market."

Woodroffe said:

"YOTEL is the hotel of the future, offering luxury accommodation at an affordable price. The potential for the growth of this concept is immense. We are currently negotiating for a number of sites for YOTEL hotels across the globe and the Middle East is high on our agenda."


"YOTEL is most suitable for major transportation hubs and urban destinations that host a strong mix of leisure and business visitors which makes Dubai and other Middle East cities paramount to our expansion plans. It took us three years to develop this radical new concept, which has the potential to forever transform the hotel industry. I'm truly delighted to bring YOTEL to Dubai," Woodroffe added.

The first of YOTEL's pioneering and luxurious 'cabin' hotels are due to open in London in November 2006. Backed by major shareholder, Kuwait-based IFA Hotels & Resorts, a 40-cabin YOTEL will open within Terminal 4 of London Heathrow Airport while a 50-cabin YOTEL will open within London Gatwick Airport's South Terminal building.

A cross between Japanese pod hotels and business-class air travel, YOTEL is the brainchild of Woodroffe, who hit upon the idea after being upgraded to first-class on a British Airways flight to the Middle East, and decided to translate the language of luxury airline travel into a small capsule-style hotel. The concept was evolved into today's YOTEL hotel by Greene.

Woodroffe is also the creative force behind the worldwide restaurant brand YO! Sushi, which already has a presence in Dubai. He is well-known as an entrepreneur in the UK following a stint as a 'dragon' on the popular UK BBC2 television series, 'The Dragons' Den' where aspiring entrepreneurs vie for support from established business people.

Al Bahar concluded: "IFA Hotels & Resorts' aim is to provide a truly outstanding international network of tourism opportunities to global consumers. YOTEL represents our commitment to partnering with innovative industry leaders, and typifies the diverse portfolio of products in our expansion plans."
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Notes and media contacts

About YOTEL:
With the signature YO! formula of innovation and entertainment, the YOTEL concept uses the language of airline travel and offers a business class experience for less than £80 a night. Designed by Priestman Goode, who have helped Airbus define the interior of the double deck aircraft of the future, the 'cabins' are 10m² and feature rotating double beds, techno walls, sophisticated lighting, pull down desks, monsoon shower, flat screen TV and wi-fi access. Cabins will be bookable in blocks of four hours enabling delayed and transfer passengers to relax privately in a hotel environment. In addition, passengers leaving on those early morning flights can stay the night before to catch some extras hours sleep in the morning and check in online from the comfort of their rooms safe in the knowledge that they are just a casual stroll for their next morning's departure. Early arriving passengers may also check-in for a few hours before going to a meeting.

However, the real innovation of YOTEL is its windows, which will face onto the corridor creating a "street", while at the same time providing complete light and sound privacy at the guest's wishes. This will allow YOTEL to open in tricky central city locations, airports, rail hubs and even underground. Reduced land costs add to YOTEL's ability to provide affordable prices.

IFA HOTELS & RESORTS - www.ifahotelsresorts.com
IFA Hotels & Resorts (IFA HR) is a leader in the development of premier integrated and mixed-use hotel and tourism resort projects throughout Europe, the Middle East, the Indian Ocean region and Africa

Listed on the Kuwait Stock Exchange, with a market capitalization of US$ 1.3 billion, IFA HR's main shareholder is Kuwaiti based International Financial Advisors (IFA). IFA Hotels & Resorts South Africa is also listed on the Johannesburg Stock Exchange as of February 27, 2006.

IFA HR projects and investments in Dubai include The Fairmont Palm Hotel & Resort, the Fairmont Palm Residence (www.fairmontpalmresidence.com), the Crescent Resort on the Palm Island (to be managed by Fairmont Hotels & Resort), The Palm Residence (Al Nabat and Al Haseer), the Palm Golden Mile (www.thepalmgoldenmile.com) and the Movenpick Hotel & Residence Laguna Tower Dubai (www.lagunatower.com). IFA HR's other projects are the Kempinski Alabadiyah Hills in Beirut (www.abadiyahhills.com), a shareholder in the Four Seasons Hotel in Beirut, the Zanzibar Beach Hotel & Resort (www.zanzibarbeachresort.com), the Zimbali Coastal Resort & Zimbali Lakes (www.zimbali.co.za), the Zimbali Lodge (www.zimbalilodge.co.za), the Fairmont Zimbali (www.fairmontzimbali.com), shareholder in 5 Lonrho Hotels in Kenya (www.lonrhohotels.com) and in YOTEL (www.yotel.com), which owns two YOTEL hotels in Heathrow and Gatwick, United Kingdom. IFA HR is also the force behind the super-premium Sheraton Algarve Hotel (www.luxurycollection.com) and Pine Cliffs Resort (Portugal) (www.pinecliffs.com), part of Starwood's Luxury Collection.

Globally, IFA HR have entered into strategic alliances and Joint Venture partnerships with leading companies such as Kingdom Hotel Investment Group (Saudi Arabia), Nakheel (UAE), United Investments Portugal, Savills (United Kingdom), a strategic alliance with RCI (part of the Cendant's Group) and Moreland Developments (Pty) Ltd (South Africa).

IFA HR aims to link its resorts to new parts of the globe, such as the US, the UK, Mauritius, Eastern Europe and the Far East. This will offer investors and tourists access to world class facilities through a network of hotels, residential resorts, vacation and residence club destinations.

IFA HR programme of brand acquisition and developer partnerships will continue into the future and is evidenced by the ever growing strength of its product range:

• IFA - Hotels & Resorts
• IFA - Lifestyle Membership Clubs
• IFA - Vacation Ownership
• IFA - Fractional Ownership
• IFA - Hotel Ownership
• IFA - Residences
• IFA - Travel & Tourism

This unique product range enables IFA HR to continuously anticipate and deliver to the varying property investment and leisure requirements across the globe.

For further information please contact:
IFA Hotels & Resorts
PR Manager - Melanie Maier
Tel: +971 50 640 4674
www.ifahotelsresorts.com

Orient Planet PR & Marketing Communications
Tel : +971 4 3988901
Fax : +971 4 3988941
Website: www.orientplanet.com

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