Small, medium and mid market businesses get efficiency boost from Cisco Unified Communications system

The Cisco Unified Communications system allows employees to exchange information, whether by email, voice or fax, via a wide choice of fixed and mobile communication devices.

Speaking at the press conference, Yasser El Kady, Senior Director, Cisco Systems, Middle East and Africa, said:

'The Cisco Unified Communications system enables organisations to seamlessly integrate their communications system with their IT infrastructure. To ensure small, medium and mid market businesses can benefit from this, Cisco is helping companies evolve their technology through a clear path, or Smart Business Roadmap, allowing them to match solutions with their immediate and long-term business needs, and invest for the future without the associated cost or risk.'

For time and resource challenged small, medium and mid market businesses, the Cisco Unified Communications system will provide a richer and more integrated communications experience. New features include the ability to make video calls as easily as voice calls, and all via a highly secure wireless connection on a laptop PC. Users can also communicate and collaborate with colleagues via one single and simple interface, bringing together telephone, email, instant messaging and voice, video or web conferencing on their desktop. This allows increasing employee and customer responsiveness whilst operating more efficiently and cost effectively.

The Cisco Unified Communications system is an extension to the Business Communications Solution announced in September 2005, which provides a whole offer of smart, simple and secure products including integrated technologies, services, support and financing, all delivered through partner programmes and designed from the ground up for small, medium and mid market businesses.

With the Cisco Smart Business Roadmap, customers can evolve their technology in line with their business needs and implement the Cisco Business Communications Solution, based on the Smart Business Communications Architecture. This architecture is the layer of intelligence upon an open and extensible network designed to enable business applications and services seamlessly interact to deliver voice and data in the right place, at the right time and in the right format.

The demand from smaller businesses for effective communications should not be underestimated. Recent research by Cisco Systems found that IP telephony is set to boom for SMBs across Europe and the growing markets of Eastern Europe, Africa and the Middle East. In Europe 60 percent of all firms surveyed said they are at least fairly aware of the benefits of IP telephony, which rises to just over three- quarters of all firms surveyed (76 percent) in the growing markets.