Western Digital showcases latest products for Algerian IT market at SICOM 2006

Hafeez Khawaja, WD's Senior Regional Director, Middle East, Africa and South Asia said: "Resellers are a vital link in Western Digital's operations and we are working closely with them to help the Algerian government achieve targets set under the recently-launched OUSRATIC initiative to put 'A PC in every household'."

Western Digital's presence at the event is in keeping with its strong focus on rapidly-growing African markets and its business plan to extend its network of resellers to reach the increasing number of IT-literate young people particularly in Algeria, Tunisia, Morocco, Libya, Nigeria and Kenya.

"SICOM 2006 provided an ideal forum through which we promoted our latest products in the promising Algerian market. The seminar-cum-training session helped us to acquaint resellers with our company's activities and our latest range of products, in keeping with our commitment to support our partners and ensure high standard of services," he said.

Through its wide distribution network in major markets across the Middle East, WD delivers its entire range of state-of-the-art hard drives for desktop and notebook PCs, corporate servers and its retail products including WD Caviar, WD Passport and WD Raptor, and accessories.

"We were also able to identify customer requirements in the domestic market and highlight business strategies for expanding Western Digital's presence across the Middle East and Africa region, through our interaction with partners at the fair," Khawaja added.

Western Digital has embarked on a development strategy to expand its distribution channel in North Africa, offering customers highly reliable, high performing, technologically advanced hard drives that are designed to meet specific user requirements and are globally reputed for their quality.