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Wednesday, November 11 - 2009

Motorola SLVR City to illuminate the face of New Dubai

  • United Arab Emirates: Thursday, May 04 - 2006 at 14:10
  • PRESS RELEASE

Motorola is poised to make history today with SLVR City, with a dazzling first-of-its-kind outdoor illumination against some of the most prominent buildings in 'New Dubai'.

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Special guests from around the Middle East will join senior Motorola executives at an exclusive invitation-only event at Dubai International Marine Club (DIMC) to witness the spectacle as giant, skyscraper-sized projections of the Motorola SLVR, ranging in length from 70-100 meters, illuminate a number of buildings in the area, including the Grosvenor House and Habtoor Grand Resort.

"Slimness, sophistication, unique design and immaculate functions - SLVR City's visual extravaganza is designed to let consumers experience in the most unique and spectacular way, all the features that have made the SLVR the most-anticipated handset this year," said Patrick Mulligan, Area Director for Motorola´s Mobile Devices Business.

The sleek blade-like Motorola SLVR builds on the industry defining design of the RAZR, a phone which has become the must-have handset around the world. At only 11.5mm thick the SLVR is thinner than the RAZR and is set to become the must-have phone for stylish people who want a super-slim phone without the flip.

Created for successful and image-conscious consumers who value performance and style, the Motorola SLVR L7 allows users to express their individuality in its boldly-etched design and function. The SLVR L7's premium material finishes include an illuminated precision cut keypad with metallic spun finish, chrome plated side keys, glass display, glass-filled body for rigidity and anodized aluminium battery door.

The multimedia feature set of the SLVR L7, not only includes iTunes music software and integrated MP3 player, but also comes with Bluetooth(R) wireless technology for hands-free connections, integrated camera and video capabilities and up to of 512 megabytes (MB) of optional MicroSD(TM) expandable memory.

Also part of the SLVR family, the L6 has the same super-slim frame in cool silver. Losing little of its functionality the L6 has slimmed down to an amazing 10.9mm.
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About Motorola:
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005.

Jean-Pierre Bou Rouphael
Motorola, Mobile Devices Business
Tel: +97143315111


Eileen Wallis
Wallis Marketing Consultants
Tel: +971 4 390 1950


MOTOROLA and the stylised M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. © Motorola, Inc. 2006.

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