Emirates Marketing and Promotions (EMP) makes its debut at Arabian Travel Market

EMP is participating in its capacity as a dedicated provider of a wide range of direct marketing services. This includes a demographic database of 2.8 million, a state-of-the-art call centre, an extensive direct mailing capability and a successful track record of sales promotions, such as Postcard Millionaire.

EMP also works with organisations to develop their marketing strategies, and will manage a company's sales activities if required.

By participating in ATM, EMP will be able to reach out to industry players for whom direct marketing is an important channel to grow their business," said Mr. Abdullah Al Daboos, Director General of Emirates Post. "We believe this region has great potential for direct marketing and promotions,"

According to Mr Ahmed Tahlak, EMP's Chief Executive Officer, direct marketing is the key to a company getting its message across to the consumer in a personal and individual way.

"In what is the fastest growing industry in the world, the companies that keep their competitive edge will be the ones that stay in touch with their customers and listen to what they have to say. This is the essence of direct marketing."

says Mr Tahlak.

EMP exhibiting stand number 1265, Hall 1.

Participants at the exhibition included leaders from diverse industry sectors, including hotels, travel agents, airlines and tour operators.