Reader's Digest and Motivate Publishing utilise EMP database to reach customers in UAE

This followed the signing of an agreement between RDA and Motivate Publishing to launch a book-publishing business in the UAE. The launch product was "Discovering the Wonders of Our World", a high quality educational book published worldwide and exclusively available to RDA customers via direct mail.

"EMP was appointed by RDA to help in the direct mail campaign promoting the book to the cross-cultural UAE audience using our extensive database and the one-stop shop concept," said Mr. Ahmad Tahlak, CEO of EMP.

"EMP is going the extra mile to deliver value-added services to RDA, which is a global publisher and direct marketer of products that target people of all ages and cultures. We are pleased to work with Motivate Publishing, a leading publisher in the Gulf. As we prepare to set new standards in direct marketing, we are extremely delighted with the opportunity to work with these two pioneering publishing groups," said Tahlak.

EMP was set up in November 2005 with integrated approach to direct marketing, distribution of messages through P.O. Boxes, promotional postmarks for corporate clients, call centre management for companies as well as sales promotions.

EMP leverages the strengths of parent company Emirates Post and subsidiaries like Electronic Document Centre and the Call Centre, to provide value-added services to corporate clients and government organizations.