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Xerox Emirates unleashes MOMENTUM 2006

  • United Arab Emirates: Sunday, May 07 - 2006 at 12:50
  • PRESS RELEASE

Xerox Emirates has rolled out MOMENTUM 2006, Xerox's new channel and partner engagement program.

MOMENTUM is designed to provide Xerox's partners with all the necessary tools and product knowledge to accelerate Office product sales. MOMENTUM 2006 will be rolled out throughout the course of the year across the region.

The day long training will provide attendees with a comprehensive insight into the most effective ways to communicate the benefits & key differentiators of Xerox Office solutions.

"MOMENTUM is designed to arm our team with the information and tools that can clearly differentiate Xerox solutions to existing and potential customers. In turn, our people will be able to communicate, more effectively and easily, the benefits of smarter document management solutions from Xerox, to businesses in the UAE. Today the challenge for Xerox is in engaging companies' IT departments, to fully understand that our Office solutions are no longer stand-alone entities, but are part of an overall IT solution,"


said Smita Bhargava, Product Marketing Manager, Xerox Emirates.

Xerox Emirates offers the widest portfolio of MFPs and an impressive range of high powered Mono and Colour printers. This combined with the company's global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the UAE who are seriously looking at various factors such as Productivity, Total Cost of Ownership (TCO) and Total Office Efficiency - a reality with Xerox Monochrome & Colour MFPs - service & support.

Xerox Emirates has strengthened its presence in the UAE over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach and offerings here. Regular training underlines Xerox's commitment to the UAE.
Xerox Emirates team. 
Xerox Emirates team.
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About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award. Xerox Emirates is also ISO 9001:2000 certified for the Quality Management System which supports the Service and Logistics Operations. Xerox Emirates has recently deployed Xerox Lean Six Sigma throughout the organisation and it will be "The Way We Work" to provide us with a powerful way of improving the value we deliver to our customers and simplifying the way we do business with them. Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results. For further information on Xerox Emirates, visit

For further information, please contact:
Agency Contact:
Prem A. Ramachandran
ASDA'A Public Relations Dubai, UAE
Tel: 00-9714-3344550

Xerox Contact:
Smita Bhargava
Xerox Emirates, Dubai, UAE
Tel: 00-9714-3525885

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