BMW Magazine circulation reaches 3.2 million

For the first time, readers will be able to enjoy a multimedia experience of the magazine's highlights at the BMW International website: www.bmw.com/bmwmagazine.

Internationally regarded as one of the most widely read and successful customer journals, The BMW magazine is circulated in more than 120 countries and is published in 33 languages.

Circulation has increased annually since 1991. In its 15th anniversary year, 3.2 million copies of the BMW Magazine will be published. The magazine is printed in languages as diverse as Arabic, Chinese, Japanese, Ukrainian, English and of course, German.

The BMW magazine has impressed readers and critics alike. In recent years the BMW Magazine has regularly won awards as the best customer magazine.

Guenther Seemann, Managing Director of BMW Group Middle East, commented,

"The continual increase in circulation, the many international awards and positive reader response underline the significance of the BMW Magazine in communicating with our customers. With this publication, we aim to fire people's enthusiasm for BMW and inform our customers regularly about the latest advances in the brand."

Like the story of the BMW brand, the story of the BMW Magazine is also one of success. Four times a year it provides an insight into the world of BMW with enthralling articles, exclusive write-ups by prominent authors and brilliant photo sequences by internationally acclaimed photographers. However, the magazine does not focus entirely on technical innovations or new models. Portraits of artists and architects or exclusive travel reports are considered equally as important for achieving a balanced subject mix.

In the Middle East region, BMW Group introduced the Arabic Edition of BMW Magazine nearly ten years ago. Currently more than 20,000 copies are distributed to BMW customers around the Middle East region in three languages; Arabic, English, and French.