Orbit scores multi-season NBA TV deal

Orbit viewers throughout the region will be able to follow the progress of their favourite NBA teams with the launch of NBA TV on the Orbit Network on May 7.

Bahrain: Sunday, May 07 - 2006 at 15:15
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The exclusive deal brings NBA TV, the league's 24-hour television network, to Orbit subscriber's homes twenty-four hours a day, seven days a week.

The new deal gives Orbit the exclusive broadcast rights to deliver NBA TV to all subscribed viewers, who will be able to enjoy the programmes on Channel 18, throughout the Middle East and North Africa. The deal with NBA TV, which compliments Orbit's already extensive sports offering on Orbit ESPN, features seven live NBA and WNBA games per week including the Playoffs, behind the scenes access, as well as a host of original programming and enough highlights to quench even the most avid fan's hoops thirst.

Michael Anthony, Vice President, Orbit Sports Programming commented,

'With this deal, Orbit enhances our long standing commitment to sports fans across the Middle East and North Africa. The channel not only offers live coverage of regular season and playoff games, but also a wide array of focus programming for the die-hard fans and general interest programming for regular enthusiasts. This deal is just the tip-off for a host of new programming in the works as we continue to strengthen our sports programming portfolio. NBA Basketball is truly the global game and is a perfect fit for Orbit Sports' commitment to coverage of the World of Sport.'

'We are pleased to extend our long-term cooperation with Orbit to include NBA TV,' said Scott Levy, Senior Vice President of International Television and Marketing Partnerships for the NBA. 'Orbit has consistently delivered high quality programming to its viewers and NBA TV will allow our fans to receive even more comprehensive coverage of the NBA.'

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About Orbit:
Orbit Communications Company is the world's first fully digital, multi-channel, multi-lingual pay television platform that broadcasts 39 television channels and 20 music radio stations to the Middle East and North Africa.

It offers five channel packages that are customized to suit all the members of the family. Orbit delivers the best in family entertainment, movies, news, sports and documentaries offering its viewers unrivalled and exclusive quality programming.

For more information, please visit www.orbit.net.

About the NBA:
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada.

During the 2005-06 season, the NBA will distribute 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach can also be seen with 82 international players on NBA rosters. Domestically, the NBA will broadcast 142 games on national television this season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the third consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 41 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents, NBA.com gets more than half of its visitors from outside the United States and the league has a record 19 global and country-specific marketing partners.

Issued on behalf of Orbit Satellite Television and Radio Network by Hill & Knowlton. For more information contact Lorna Damiani on Tel: +973 17533532, Fax: +973 17533370,
Or
Alia Shaikho on Tel: 317370 97317+, Fax: 311919 97317+

Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, May 07 - 2006 at 15:15 UAE local time (GMT+4)

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This Article was updated on Thursday, August 17 - 2006

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