MADI International brings 'Walk of Beauty' to 'Beautyworld Middle East'

At a press conference in Beirut, Lebanon, Mohamed Madi, Chairman of MADI International, also announced that Miss Lebanon 2004, Sandra Rizk, will be the face and spokesperson for the event.

"We are very proud this year to be working with Sandra Rizk who will represent us at the 'Walk of Beauty' event in Dubai starting May 22nd 2006. Building on the success of the past, this year, we will put on a beauty and hair care show that will marvel the audience and bring a new meaning to hair care and beauty," he said.

Sandra Rizk who was present at the press conference said: "I am very excited to take part in this event and look forward to opening the 'Walk of Beauty' in Dubai later this month. Kadus is the leading brand used by the top hair care professionals and stylists. I look forward to participating in an unprecedented and fabulous show."

Over 33 of the finest names in the world of professional beauty, hair care, make-up artists and jewelers will come together to create the 'Walk of Beauty by Kadus'. With eleven shows a day, the 'Walk of Beauty by Kadus' will provide a platform for the region's top hair styling professionals, make-up artists and jewelers to showcase their creative talents and trends in the world of beauty, in a live audio-visual show on a purpose built catwalk.

Now in its eleventh year, 'Beautyworld Middle East,' which incorporates the 'Wellness and Spas Middle East' exhibition, is the international trade fair for beauty, wellness and spas products. The exhibition will commence on May 22nd and will be held at the Dubai International Exhibition Centre and is expected to attract in excess of 8000 professionals from the beauty and wellness sectors.

Organised by Messe Frankfurt Dubai, the show features thousands of new products and services including perfumes, cosmetics, skin care, nail care, body care, hair products, salon and wellness equipment, natural products, ingredients and raw materials, packaging, wellness and spa centers. Over 750 exhibitors from over 45 countries will showcase their products, including numerous national pavilions and trade associations.

MADI International Group of Companies had its first step in Kuwait back in 1991, holding the name of Al-Jothen Co. When it was introduced to the Kuwait market, Al-Jothen filled in a vast gap in the cosmetics industry, representing worldwide recognized brands never before introduced to the local market. By 1998, after long years of steady success, Al-Jothen expanded the business scope in to Lebanon and the United Arab Emirates.

Now, under the MADI International Group, the company is stronger than ever, always reaching out for the new market with full potential to embrace the latest trends of the new millennium.