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Diageo Marketing Director, Middle East and India Hub, Tony Amine said, "We have been watching the steady growth of SMG MENA in terms of people and network infrastructure and observing the activity they have put out for their clients. Diageo is embarking on an ambitious growth plan and it is important and efficient for us to strategically align our business across the area. We are very passionate about our consumers and their needs and we are committed that our brands provide consumers with great experiences at all occasions."
SMG MENA's Group Director, Marketing and Business Development, Philip Jabbour said,
"We are delighted to welcome Diageo back to our select roster of clients. We are confident that our regional network, historical experience on the brands both regionally and globally will benefit this partnership,"
Jabbour added, "bearing in mind the communication limitations for this category, we are planning a comprehensive exploration of consumer touch points which will go a long way in developing media neutral solutions,."
Diageo General Manager, Gulf, R.L. Rajah, added," This is a great move. We feel that SMG MENA's expertise in this field would complement Diageo's plans envisaged for this part of the globe. There will be a lot more synergies achieved due to the Leo Burnett - SMG partnership".
The account will be handled out of the SMG Dubai office who will be working closely with the SMG Beirut office and the Leo Burnett MENA network.
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Posted by Lara Lynn Golden, News Editor
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