Samsung Electronics redefines style with next generation LCD television

Hailed as a piece of art with high-tech functionality, the Samsung R7 arrived in the GCC markets after breaking records as the fastest selling LCD television in international markets.

Mr. K.H. Lee, General Manager of CE Division of Samsung Gulf Electronics, commented by saying:

"Previously, price and video quality were the sole important criteria in selecting television sets. Now more and more consumers seek a sensitive design that expresses the consumer's lifestyle. Our new R7 LCD-HDTV line addresses that need featuring luxury, design and quality; we are confident that the latest R7 will become Samsung's product of the year in the Middle East."

With this new range of LCD's Samsung's designers have rewritten the definition of style towards visual pleasure. Putting attention to chic detail at the forefront, like sleek high gloss finish in black and white, Samsung succeeded in positioning its latest LCD television as an object of art, adding a glamorous new dimension of style to any home. Other design breakthroughs include curvilinear lines and a clean sophisticated front with buttons moved to the sides. The television also incorporates the world's first hidden bar type speakers invisibly located in the lower front area for a vivid, vibrant sound.

In terms of functionality, the Samsung R7 LCD-HDTV does not cut any slack. With 5000:1 contrast ratio and 12.8 billion colour through 10 bit signal processing, the new SAMSUNG LCD TV promises to redefine reality. With a viewing angle of 178 Degree, both horizontal and vertical, the R7 Series LCD TV promises undistorted viewing pleasure even from the extreme corner. Incorporating cutting edge technologies, this new model offers dramatically improved performance and viewing angle while decreasing thickness and power usage. More importantly, with a colour palette featuring 12.8 billion colours and Samsung's proprietary contrast enhancement technology (DNIe) for improved contrast and colour expression, the viewable pictures represent a class on its own.