Samsung organizes free air conditioner checkup in GCC countries

Samsung recently organized a free service camp for consumers to get their air conditioners thoroughly checked before the onset of summer when temperatures rise dramatically in the region.

Samsung had especially flown in four Korean engineers from the company's global technology centre to ensure a high level of customer satisfaction during the summer months.

"Four years ago Samsung conducted a comprehensive study of the Middle East air conditioners market, and observed that none of the available products were capable of dealing with the region's extreme heat," said Mr. Sang Youn Kim, General Manager, Home Appliance division of Samsung Gulf Electronics.

"Based on our analysis, we subsequently made it a priority to develop the ideal air conditioner for the Middle East. After a year of reliability testing, we introduced UTR+ compressor-based air conditioner, which is capable of operating in temperatures of 60°C and higher.

"The result of the free checkup was extremely positive and encouraging proving that Samsung's UTR+ air conditioners were the right choice for the region, as they required minimal service. We registered an unexpected low breakdown rate of 0.5 per cent, which is almost 1/10th of the industry's average," added Mr. Kim.