Apple further expands its Middle Eastern horizons

The announcement comes at a time when sales of Apple's machines and devices have steadily risen across the Middle East.

Since the beginning of 2006, Arab Business Machine has released a new range of computers across the region. The machines released to date include the state-of-the-art MacBook Pro, the innovative and powerful Mac Mini and the iPod Hi-fi, all of which, since being made available have been lauded by the critics for their style and power.

Following in the footsteps of the Apple Center opened in Jebel Ali's Ibn Battuta mall, the new Abu Dhabi based outlet will feature the entire Apple product line of hardware and software, organized into zones for movies, photos, music and children.

'ABM is proud to finally announce that we are opening a store in the nations capital,' said Elias Abou Rustom, General Manager of Arab Business Machines Ltd. 'It was inevitable that Abu Dhabi would get its own Apple Center and we can promise that all that is available in our other dedicated stores worldwide will be accessible here. In much the same fashion as our Dubai store, our new one will be unique in terms of customer service, product offerings and general ambience.'

Located on the 3rd floor of the emirate's premier mall, Abu Dhabi Mall, the new Apple Center that opened on May 11th, features their complete range of multimedia products from computers to music systems.

'Apple is moving ahead in this new Millennium with the Middle East clearly in its sights. We are sure that this new center being bought to the UAE by Arab Business Machine will have everything any Apple fan needs.' said Abou-Rustom.