Refurbishment is aimed at giving all customer touch points in the Istiqlal Branch a fresh and friendly look. It includes rebranding, the installation of new high technology automated teller machines (ATMs) and interior refinements.
"This is the latest in a series of initiatives launched to raise the bank's profile and activities within the important market place in the UAE's capital,"
said Jeremy Parrish, CEO - Abu Dhabi & Al Ain, Standard Chartered Bank.
Standard Chartered Bank operates two branches within the city of Abu Dhabi - the second is on Hamdan Street.
The bank launched an intensive growth strategy for the UAE capital last year with the appointment of a dedicated CEO for Abu Dhabi and the platinum sponsorship of the first Abu Dhabi Golf Championship.
"Our overall aim is to partner both the public and private sector in Abu Dhabi as the emirate as a whole moves towards a new era of privatisation, project development and openness," explained Parrish. "We perceive the capital as a key market and believe that opportunities will abound across a range of financial offerings from retail to project financing and we are determined to play a leading role in these developments."
Standard Chartered Bank UAE operates the largest number of branches of any international bank in the country with 10 outlets throughout the Abu Dhabi, Dubai and the Northern Emirates.

Posted by Anne-Birte Stensgaard, Senior News Editor



