Axiom Telecom launches value brand in UAE

The One Mobile brand, which drives a value and convenience proposition, has been formed through a dynamic partnership with Lulu and Union Co-op hypermarkets across the United Arab Emirates.

Commenting on the launch of the brand, Faisal Al Bannai, CEO of Axiom Telecom said:

"One Mobile represents an evolution of our core competency - providing wireless technology and excellent service to the regional market. The launch of the new brand will allow us to extend our products and services portfolio across a broader section of the market."

Axiom Telecom unveiled its first One Mobile store in Lulu, Al Qusais, following the successful openings of 23 kiosks through various Union Co-op and Lulu hypermarkets across the United Arab Emirates.

"Our mission is perfectly aligned with the objectives of One Mobile - to provide high-quality products at revolutionary prices," said Yusuff Ali M.A., managing director of Lulu Hypermarkets Group.

"What customers value about our outlets are the significant cost-savings and transparent offers. This partnership will undoubtedly position Lulu and One Mobile at the forefront of the value-driven market."

Through forging similar strategic partnerships across the region and tapping into new markets, Al Bannai hopes to drive sales and market share.

Al Bannai continued: "Through the new brand we have created a differentiated product proposition by offering a wide range of cost-effective wireless gadgets with original manufactured parts guaranteed, one year warranty and exclusive timely deals in 24 outlets across the country."

The One Mobile brand will be leading the way for Axiom Telecom's regional expansion with 18 outlets already existing in Saudi and Oman markets.