LG launches 'Chocolate' mobile

The sleek and stylish LG Chocolate phone, which embodies the best in value and fashion, is the first model in the LG 'Chocolate' range of designer phones.

"Modern buying trends are governed as much by emotion as by product specification and the LG Chocolate phone connects on both levels. It is totally unique, very desirable and yet affordable. LG Electronics is confident that the Chocolate phone which has attracted good reviews and great consumer interest across world markets will create a definite impact in the Middle East and specifically Saudi Arabia which has the region's second highest mobile penetration, " said C K Cho, GM of LG Saudi Arabia.

The LG Chocolate phone remains completely black until the touch-Pad - a world's first for mobile phones - is gently touched. Once activated, the phone's signature design feature, its glowing red touch-sensitive icons, bring to life a 'hidden' full color screen that completes the phone's unique look and feel.

The LG Chocolate phone which has sold over 400,000 units since it was launched, boasts a class-leading MP3/AAC music player, 128 mega of on-board memory, a 1.3 mega-pixel camera and video camera... all this in a phone that is slim enough to slip into the pocket of a shirt or a pair of fitted jeans. The battery life is an impressive 200 hours standby with 3hours 20 minutes talk time.

"LG Electronics is the world's first mobile phone manufacturer to create a niche series of exclusively designed, premium mobile products. The LG Chocolate Mobile is the first handset from LG's new range of design-led mobile phones, aimed at users who value style as highly as they value technology. Since our entry into the regional GSM market in 2002, LG Electronics has been aggressively targeting the exponentially growing mobile sector in the Middle East and the new Chocolate Mobile range will offer greater penetration and visibility of LG mobile products,"

added C K Cho.

Having already won two European design awards (IF Design Award and red dot Design Award for its unique styling and user interface), the LG Chocolate Mobile raises the standard of how mobile phones look and feel. The phone is also environmentally friendly, having gained certification from the European Union regarding its compliance with the Removal of Hazardous Substances legislation that comes into effect shortly.

As part of the certification, LG Electronics improved a number of features on the Chocolate phone. Key buttons were coated with aluminum and tin. Other parts that had a possibility of containing hazardous substances were changed to non-toxic materials. LG Electronics also used lead-free solder cream to fix parts on the PWB (Printed Wired Board).

"Our Chocolate Mobile series brings something totally new to the mobile market, the category of the design innovative phone sector. Other manufacturers have launched models that have design as a key attribute, but with the LG Chocolate Mobile, we have become the first manufacturer to pro-actively design and market a phone based on its visual and emotional appeal. Of course, being LG, the Chocolate Mobile like all subsequent Chocolate products, will have a high standard of technical specification but its primary appeal is its design, and we believe it will prove extremely popular with style sensitive mobile phone users across Saudi Arabia," Simon Kim, Senior Telecommunications Manager concluded.