Abu Dhabi to get new contemporary five-star coastal landmark

The UAE capital Abu Dhabi is to get a new contemporary five-star coastal landmark - The Emirates Pearl - a joint venture project between Tourism Development & Investment Company (TDIC), the company charged with leveraging the tourism assets of the Abu Dhabi Tourism Authority (ADTA), and the Atlas Group, a leading telecommunications company in the UAE.

  • United Arab Emirates: Monday, May 15 - 2006 at 16:52
  • PRESS RELEASE


The Emirates Pearl - a five-star hotel and service apartment resort - a new contemporary coastal landmark for Abu Dhabi.
The Emirates Pearl - a five-star hotel and service apartment resort - a new contemporary coastal landmark for Abu Dhabi.

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The hotel and serviced apartment resort, including an iconic 240 metre-high tower, will be built at a cost of AED 500 million (US $136 million) on the capital's Khalidiya coast, opposite the prestigious seven-star Emirates Palace Hotel.

The business and leisure resort centres around the 47-storey tower conceptualised in a new generation podium style designed by Austria's award-winning architect Dennis Lems.

The tower, which houses 352 spacious rooms and suites and 104 luxuriously furnished apartments all with balconies and Gulf views, sits on a 22 metre high, five-storey podium which features a 20-metre high atrium with five restaurants, service centres, offices, a gym, hair salon, spa, meeting rooms, business centre and shops. Serviced apartments are a mix of one, two and three-bedroom units.

The resort will also have a private penthouse complete with helipad and two Presidential suites with their own private entrance, swimming pool, meeting rooms and lounges. Executive floor guests will benefit from an indoor swimming pool, meeting room, gym and café.

'This is a signature development for the South West end of Abu Dhabi Corniche and is another step forward in the capital's plan to have 25,000 hotel rooms by 2015,' said Mubarak Al Muhairi, Director General of Abu Dhabi Tourism Authority and Managing Director of TDIC.

Designed to bring a new era of contemporary style to the capital, The Emirates Pearl is being built in a twisting glass design and guests will be welcomed at its entrance by a figurehead sculpture of an Arab hunting scene.

'The hotel's interiors have been conceptualised by MKV Design Ltd of London which has been behind some of the most successful and acclaimed new hotel build and renovations in Europe,'



said Ahmed Seddiq Al Mutawaa, President, Atlas Group. 'Inspiration has been taken from the traditional sea, sand and pearling heritage influences of Abu Dhabi resulting in a modernistic approach to Arabian and European interiors.'

The resort will feature an extensive ballroom with two entrances - one of them private accessible from outside the property - and which has been designed as a multi-purpose arena for product launches and substantial social functions. It will also have five restaurants, a rooftop chill-out deck expected to be a popular venue for magnificent sun-set views over the Gulf.

The Emirates Pearl will have basement parking for up to 704 vehicles.

Though expected to receive a sizeable slice of Abu Dhabi's executive travel business, The Emirates Pearl is also looking to attract the leisure visitor.

'We will have a man-made sun-deck island complete with an exclusive beach club and marina,' said Badrik Melikian, Senior Vice President, Chief Financial Officer, Atlas Group.

'The hotel will be managed by an international hospitality brand name. We are currently in discussion with a number of operators not currently represented in the capital and hope to make an announcement shortly.'

Construction of The Emirates Pearl is to begin this summer and is expected to take two years to complete.

'TDIC's efforts and those of individual properties currently under development by private sector owners means Abu Dhabi is on target to achieve its ambition of creating an all-encompassing hospitality infrastructure to support its growing international tourism proposition,' added Ahmed Hussein, Chief Operating Officer, TDIC.




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Notes and media contacts

About Tourism Development & Investment Company:
Tourism Development & Investment Company (TDIC) is a public joint stock company established under Law No: 12 of 2005 as decreed by the Abu Dhabi Ruler and UAE President, His Highness Sheikh Khalifa Bin Zayed Al Nahyan. TDIC is an independent organisation empowered to manage the tourism investment zones of the Abu Dhabi Tourism Authority (ADTA), which directs and implements strategy for the expansion of the emirate's tourism sector.

TDIC will develop the real estate assets that support ADTA's mission of assisting UAE economic diversification through tourism development.

TDIC, launched with an initial paid-up capital of AED100 million (US $27.5 million) with its shareholding fully owned by ADTA, operates along strictly commercial lines with its projects being self-sustaining and economically feasible. Its activities include creating development and tourism related concepts for specific sites and locations, disposing of, or repositioning, government-owned tourism related assets, entering into joint ventures
with investment partners for assets such as hotels or residential products, as well as serving as the master developer for large scale projects.

About the Atlas Group:
The Atlas Group is a leading telecommunications company in the UAE which has entered the hospitality sector. It owns a small luxury business hotel in Dubai Media City, which opened earlier this year, and it is now planning to develop a second property in Dubai in the next six months. The group also has future plans to develop boutique hotels and exclusive residential villas on the Indian Ocean island of the Seychelles where the group already owns a 26-acre beach front property in the capital, Mahe.

About Abu Dhabi Tourism Authority:
The Abu Dhabi Tourism Authority (ADTA) was created in 2004 by Executive Decree of the Abu Dhabi Government to assist the economic diversification of the United Arab Emirates through supporting and expanding the emirate's tourism industry.

Key ADTA responsibilities include the development of an overall tourism strategy for Abu Dhabi - the largest of the seven emirates which form the UAE Federation - directing the implementation of activities needed to achieve strategic objectives and creating the physical infrastructure required by tourism operators and their clientele.

Abu Dhabi is planning to add 17,000 hotel rooms in a bid to increase tourism to the emirate from almost a million in 2004, to more than three million by 2015. ADTA has approved investment packages for 4,000 new rooms to be added in the next three years.

ADTA is chaired by His Highness Sheikh Sultan bin Tahnoon Al Nahyan.

About Abu Dhabi:
Spread over 87,340 square kilometres, Abu Dhabi is the largest of the seven emirates which make up the United Arab Emirates and accounts for more than 85% of the country's total landmass. The UAE is one of the six members of the Arabian Gulf Co-operation Council.

Abu Dhabi city, built on the largest of almost 200 natural offshore islands in the emirate, is the capital both of the emirate and of the UAE. It is the federal seat of government and home to most ministries and institutions, embassies, state broadcasting facilities and oil companies.

Abu Dhabi's population is currently around 1.6 million and is expected to grow by 6.8 per cent per annum over the next decade to a projected 3.4 million by 2015.

Abu Dhabi has an estimated 9.2% of the world's proven oil reserves and 4% of its total proven natural gas reserves. The emirate has a per capita income of approximately US $30,000. Realising the challenges posed by the country's heavy economic reliance on finite carbon resources, the emirate's leadership is actively pursuing economic diversification.

For further information: Barbara Saunders, MCS/Action. Tel: +9714 390 2960; fax: +9714 390 8161.
Or visit TDIC online at: www.tdic.ae
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, May 15 - 2006 at 16:52 UAE local time (GMT+4)

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This Article was updated on Tuesday, April 29 - 2008
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