EastNets to showcase its advanced payment solutions at Cards Middle East 2006

At the exhibition, EastNets will showcase its advanced payment solution as well as enable its clients in the region to enhance card offering to outperform competitors and adopt mandated EMV migration issued by major providers such as Visa and Master Card.

With a speaker line-up consisting of visionaries and decision makers, EastNets will provide the visitors, information on how to enhance their card offerings, as well as generate greater awareness on the range of advanced payment solutions offered by the company in the Middle East. Experts from Eastnets will also shed light on methods to leverage the Europay MasterCard Visa (EMV) implementation so as to enable profitable new services for financial institutions.

Hazem Mulhim, CEO, EastNets said,

"With over 10 years experience from basic card solutions to complex multi-application card solutions, EastNets has developed a full card management system. Participating in the Cards Middle East exhibition will provide us an ideal platform to showcase our extensive range of payment solutions as well as enable our clients to develop flexible card applications that will nurture new revenue streams."

EastNets' product showcase at the exhibition will enable financial institutions in the region to build effective fraud prevention strategies by assessing the most challenging security trends. It will provide them with opportunities to capitalize on the demand for Islamic credit cards in the region and expand their reach in the consumer cards market.

"At this year's exhibition, EastNets will be showcasing a wide array of solutions for the financial services industry, which can look forward to boosting their card offerings so as to gain a competitive edge in the market place. We are also keen to make the most of the numerous networking opportunities at the event," said Mulhim.

The Cards Middle East 2006 exhibition is focused on cards, transactions, payments and loyalty and includes specific issues such as, EMV applications; card security and fraud prevention; risk management; the impact of Shariah law on Islamic banking; mobile payments and card outsourcing. The exhibition will bring together leading regional experts from retail banks, payment associations and technology providers in a world class forum, becoming the prime business generation opportunity in the Middle East cards market.