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The Benetton store will stock clothes at reduced prices and Better Life will also offer discounts on display pieces of home appliances and built-in kitchens with limited warranty cover.
"Our expansion into Ajman helps us to better serve customers in the Northern Emirates and offer greater value for money. There will be no compromise on quality, only great bargains," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.
"In our experience, customers are willing to travel to get the best possible price and the Factory Mart promises just that - it's like an end of season sale every day. With its convenient location in Ajman and proximity to Sharjah and Dubai, we're hoping to see plenty of shoppers for Benetton and Better Life in Ajman."
At 100,000 square feet, Ajman's popular Factory Mart offers more than 25 fashion and lifestyle brands. Located on the industrial highway, the new mall is just a 20-minute drive from Dubai via Emirates Road.
Benetton recently launched its 2006 Spring Collection, which is available at all Benetton outlets in the UAE including Deira City Centre, Mall of the Emirates, Jumeirah Centre in Dubai, and Abu Dhabi Mall.
Better Life showrooms in Dubai are located next to Strand Cinema in Karama; at Homes-'R'-Us in Mazaya Centre, and the Mall of the Emirates. Shops are also located in Safeer Mall on the Dubai-Sharjah highway, Al Qasimi Street in Sharjah, and near the Abra station in Bur Dubai. Better Life also has outlets in Abu Dhabi, Ras Al Khaimah, and Fujairah.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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