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Amr Hassan, General Manager, Imaging and Printing Group, HP Middle East, said:
"This is the third edition of the HP IPG Technology Roadshow in the Middle-East. Our theme this year is "Joining for Growth"; highlighting the need for increased collaboration and partnership with our channel to drive business and move forward. The product demonstrations and presentations will provide a real-life experience to our customers and assist in developing a proper understanding of the new technologies HP has to offer."
At the event, HP also gave audiences a chance to gain hands-on experiences of HP's latest product range including: HP Scanjet 8270, HP Photosmart R927 Digital Camera, HP Photosmart R727 Digital Camera, HP LaserJet 5200 Printer series, HP LaserJet 1018 Printer, HP Color LaserJet 2600n, and HP Color LaserJet 2605
The event included a number of focussed presentations relating to all elements of the imaging and printing business, including specific sessions entitled 'Cost Efficiency - a focus on HP's color printing line-up'; 'Catching the wave with the right product - from all-in-ones to MFPs'; 'Print Quality - Laser, Ink, and LFP'.
"In today's competitive business scenario, there is a need for businesses to adopt new technology inorder to become leaner, faster and more agile. The technology roadshow once again demonstrates our commitment to educating the channel so our partners can keep up-to-speed on the latest developments," added Hassan.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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