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The airline's new fleet of 29 purpose-built Airbus and Boeing aircraft have started to arrive, and fully uphold Etihad's aims to "let you fly as a Guest, not as a passenger".
"It is a great pleasure to have Etihad Airways on board with us this year. Beautyworld is a great opportunity to promote Etihad's new destinations and services. In a short period of time Etihad has become a global name, and it is an honour to have its support,"
stated, Diana Taylor, Group Exhibition Manager for Beautyworld Middle East and Wellness & Spas Middle East.
Etihad takes great pride in offering its Guests the very best in hospitality and service, and will use the Beautyworld / Wellness and Spas Middle East event to demonstrate the many 'little things' it does to make flying with the UAE's national airline so special.
"Currently Etihad has more than 1,400 members of cabin crew from 70 different nationalities, for whom personal presentation is a key component of their profession. The Beautyworld / Wellness & Spas Middle East event is an ideal platform for us to showcase the emphasis we place upon the presentation of Etihad staff. Etihad operates a "Runway to Success" beauty and grooming programme which teaches cabin crew about the best practices of skin care, make-up and Guest etiquette," said Mr. Raymond Korban, Etihad Airways regional general manager, UAE & Sultanate of Oman
With Beautyworld / Wellness & Spas Middle East firmly established on the international beauty, and wellness calendar and regarded as the focal point for the region's industry, worth an estimated US$1.7 Billion according to official reports, 750 exhibitors will be arriving from 45 countries to take part. They will be displaying literally thousands of new products covering over 75 categories. These include perfumes, cosmetics, skin care, nail care, body and hair care products, salon and wellness equipment, natural products, ingredients and raw materials, packaging, wellness and spa centres.
Anne-Birte Stensgaard, Senior News Editor
