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Citibank launches Banking & Service Center

Citibank, a member of Citigroup, announced lately the launch of a pioneering distribution channel designed to provide customers with a full suite of banking services at a landmark commercial center.

Mohammed Al-Shroogi, Citigroup Head for the Middle East and Robert Law,  Regional Head for Citibank's Consumer Bank in Middle East & Africa inaugurating the new center.
Mohammed Al-Shroogi, Citigroup Head for the Middle East and Robert Law, Regional Head for Citibank's Consumer Bank in Middle East & Africa inaugurating the new center.

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Located strategically on the ground floor of the Bahrain Mall, the Citibank Banking & Service Center will be followed by other such centers in different locations throughout the Kingdom.

This new addition to Citibank's already comprehensive personal banking offer comprises three dedicated relationship managers standing ready to fulfill customers' banking, finance and investment needs in a friendly and comfortable atmosphere 7-days a week. Customers applying for any of Citibank's wide range of consumer products including credit cards, personal loans, auto loans, Investment and insurance products will be able to complete their transactions conveniently while shopping at the Mall.

The Center is open 10-10 at weekends and 10-6 on weekdays, so that staff are always on hand when customers are using the shopping center. It is also equipped with a state-of-the-art Automated Teller Machine (ATM) that is added to 6 new offsite ATMs, all conveniently located at the following sites across the Kingdom: British Club in Adliya, Saar Petrol station in Saar, Airport arrival lounge, Megamart in Muharraq, Seef Shopping Mall in Seef and Al Morjan Centre in Juffair.

'At Citibank, we continuously work towards building greater convenience and access for customers, through the introduction of new access channels to meet their growing banking and Investment needs whether through branches, Sales&Service Centers, 24/7 banking offered by the unique CitiPhone platform or through the internet by accessing Citibank Online at www.citibank.com.bh,'



said Robert Law, Regional Head for Citibank's Consumer Bank in Middle East & Africa, who is based in UAE.

Ashish Bhugra, Citibank's Country Business Manager in Bahrain, said: 'We are moving closer to our valued customers and to serving them wherever they may be. The Sales&Service Center in Bahrain Mall offers customers the convenience of being served at their mall of choice and falls within a series of service and product initiatives that the bank has been executing in the past 24 months to best serve our customers in Banhrain.'

Citibank is currently a leading player in consumer finance in the Kingdom of Bahrain and provides tailor-made banking solutions to a diverse clientele base through a broad spectrum of innovative banking products including Credit Cards, Consumer Loans, CitiGold Priority Banking and Investment Services, in addition to tailored private banking products.

Citibank Personal Banking is backed by the sophisticated 24-Hour CitiPhone Service, a virtual branch meeting all banking needs over the telephone and the exclusive Citibank Online Banking Service, where customers can log in online any time and from anywhere for their banking requirements.

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Notes and media contacts

About Citigroup:

Citigroup (NYSE: C), the pre-eminent global financial services company with some 200 million customer accounts in more than 100 countries, provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life and Annuity. Additional information may be found at: www.citigroup.com.

For further information, please contact:

Deema Murad
Citigroup Public Affairs Officer
Manama, Bahrain
Tel: +973 17 588 644
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, May 21 - 2006 at 10:55 UAE local time (GMT+4)

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