Now MBC1 spreads its wings across the whole of the Arab world

Now, MBC1's program grid is dedicated to the viewers of the region.

A special feed of the channel has been launched and will broadcast free to air on HOTBIRD, a move which will enable a far greater number of viewers in the Maghreb region to be entertained by the channel.

The announcement is the beginning of an effort on the part of MBC that is contemplating various ideas for the Maghreb region in the future, which could go more than just mere satellite broadcasting.

"'MBC Maghreb Al-Arabi' is a demonstration of our dedication to Arab viewers wherever they may be, from Mashreq to Maghreb and beyond," said Mohammed Al-Mulhem MBC Group Director of Marketing, PR and commercial. "Now the viewers in the Maghreb countries will be able to view all the quality programming their neighbours to the east have been viewing."

"MBC Maghreb Al-Arabi" will also make sustained efforts to have participants from the Maghreb countries appear on MBC1's leading shows and contests. The move is seen as key to MBC's continuing initiatives to increase reach and appeal to the viewers of the region.

The new footprint of the channel will increase opportunities for businesses and organisations to get their messages across to their consumers timely and efficiently.

Mohammed Al-Mulhem concluded, "Viewers in the Maghreb region see MBC1 as a source of quality family entertainment that speaks their language and reflects Arab peoples' aspirations, while respecting their values and traditions. "MBC Maghreb Al-Arabi" is a continuation of that policy."

"MBC Maghreb Al-Arabi" will further consolidate the Group's vision towards addressing audience needs and habits across the whole of the Arab world.