DUBAL to showcase its status as a key global aluminium producer in Japan expo

This is part of DUBAL's strategic long-term marketing initiative to enlarge its presence in the region as approved by His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister for Finance and Industry and Chairman of DUBAL.

The Automotive Engineering Exposition is scheduled to be held from May 24-26, 2006, at the Pacifico Yokohama Exhibition Hall, Yokohama, Japan. DUBAL will showcase how it gained worldwide recognition as a major international force in the aluminium industry through advanced in-house technology and premium quality products.

'For DUBAL the expo in Japan once again comes at the most appropriate time when DUBAL is poised to intensify efforts to increase its exposure in Asia. The Automotive Engineering Exposition is the largest Japanese technology exposition which focuses individuals and corporates related to the industry. Our participation at the show will consolidate relations with our existing customers and will pave way for tapping new clientele,'

said Mr. Sultan Al Sabri, Manager, Marketing & Sales for Asia, DUBAL.

The participation in Japan expo also comes at a time when DUBAL is focusing on an intensive strategy to provide the highest quality aluminium, reinforcing its continuous support and creating customer's long-term confidence and faith in DUBAL.

DUBAL is already a leading supplier of premium aluminium products to Japanese automobile manufacturers. Over the years the Japanese companies have come to depend on DUBAL as a regular and reliable supplier of quality aluminium. DUBAL supplied 93,174 tonnes of aluminium to Japan during 2005 against 92,622 in 2004.

The DUBAL stand at the Japan expo will be manned by Dubal's senior professionals who will provide visitors, clients and potential buyers with an insight into DUBAL's world-class capabilities and high quality aluminium through specifically-designed brochure, posters, video materials and leaflets. This will provide visitors comprehensive information on varied quality products currently being manufactured by the aluminium giant.

It is worth mentioning that DUBAL currently supplies its premium products to 300 clients in more than 44 countries worldwide.

The Automotive Engineering Exposition last year had the largest number of exhibitors - 345 companies in 800 stalls and the number touched 45,781 visitors.