Bayt.com unveils service excellence initiative

Based at the company's Dubai headquarters, the department will report directly to the CEO and use proprietary IT and trained customer relations personnel to monitor feedback and service performance. The quality control department will work to promote excellence across the range of Bayt.com services.

Rabea Ataya, CEO of Bayt.com, said: "We have always aimed for excellence in our work. The new department will survey every customer on the Bayt.com user experience to ensure we meet and exceed expectations. We're also using the research to help customise solutions more sensitively to the needs of our large, diverse and geographically widespread audience. We want to continue to anticipate as well as serve customer needs in an efficient, accurate and value-for-money way."

Bayt.com recently celebrated its fifth anniversary and surpassed the one million mark for registered professional jobseekers. Its database of registered employers now exceeds 20,000. Revenue growth exceeded 75 per cent in 2005 and net profits were up three-fold. Bayt.com is seeking more than 3.5 million registered users and 60,000 plus registered employers by 2007.

Ataya said: "To sustain rapid growth without compromising service excellence requires rigorous self-evaluation. That's why we are putting in place a new quality department - to make sure our service delivery always stays ahead of the growth curve."

Founded in 2000, Dubai-based Bayt.com has offices in 10 Middle East cities: Abu Dhabi, Dubai, Riyadh, Jeddah, Al Khobar, Manama, Doha, Kuwait City, Amman, Islamabad.