Giordano takes on summer in cool comfortable linen

The style is relaxed and sporty, in line with the summer holiday mood.

Aptly themed 'Linen-Life-Style-Comfort', Giordano's linen campaign features ponchos, cropped cardigans and sweater knits in linen blends. Bright colours like white, off-white and sunny lime take prominence.

"Considering the rising temperature, linen is just what the season has ordered. The fabric's cool, smooth feel against the skin keeps one comfortable throughout the season and the new styles capture the easy going spirit of the season, "said Naomi Kasad, Giordano's Buying Manager.

Both ladies and men's wear are made of soft hand touch linen. There are linen blazers in neutral shades and striped pattern that easily go with solid linen trousers and denim, available in different lengths and special details.

Cropped cardigans casually slipped over a tank top or cotton jersey brings on the fresh look of summer for ladies. Poncho over full length trousers is another style to opt for.

Loose shirts and tees over cargo skaters or denim with a jacket thrown in give men a well groomed but uncomplicated take on summer.