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Edelman/Asda'a Global C-level executive survey shows Arab world's image improving, but negativity still high (page 2 of 2)
- United Arab Emirates: Monday, May 22 - 2006 at 15:59
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The image study also unearthed its share of bad news and grey areas, chief among them the lack of awareness and information about the Arab world. Less than one in five executives rated their awareness of the region's business environment as at least good, with 81 percent instead classifying it as either weak or average.
The region's resource base once again ranked as the most positive aspect of the Arab world's business environment, far outstripping its location, people and size, and suggesting that oil and gas still dominate perceptions of its potential.
Unsurprisingly, security issues and the political climate dominated the list of concerns about doing business here, with 53 percent of American executives listing security as their top concern. European and Asian respondents, on the other hand, listed the political climate as their primary concern.
Today's WEF 'Marketing and Branding the Middle East' session, drew some of the biggest regional and international names in business, government and the communications industry as participants.
The special guests of the session were Mr. Zoheir Garranah, Minister of Tourism of Egypt and Mr. Munir Y. Nassar, Minister of Tourism and Antiquities of Jordan. Discussion leaders included Mohammed Alshaya, CEO of the Kuwait-based Alshaya Group; Jean-Claude Baumgarten, President of the World Travel and Tourism Council and Farid Chehab, Chairman and CCO of H&C Leo Burnett SARL. The facilitator for the session was BBC World presenter Nik Gowing besides David Brain and Sunil John.
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Lara Lynn Golden, News EditorMonday, May 22 - 2006 at 15:59 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / 4C.
This article was updated on Sat May 26 2007.
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About Edelman
Edelman is the world's largest independent public relations firm, with 2,000 employees in 45 offices worldwide. The firm was named PRWeek's Large Agency of the Year for 2006. AdvertisingAge recently named Edelman as the best PR firm in its 2005 "Best Agencies" issue while PR Week awarded the firm its "Editor's Choice" distinction at the start of 2006. Edelman's network includes four specialty firms - Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing) - making it possible to provide clients with a comprehensive spectrum of communications services.
For more information contact:
David Brain
President & CEO Europe, Edelman PR
Tel: +44 (0) 20 7344 1203
Fax: +44 (0) 20 7344 1500
About ASDA'A
With 11 wholly owned offices across the Middle East and North Africa and over 170 PR professionals, ASDA'A Public Relations is the region's leading PR firm offering a complete range of cutting-edge consultancy services from reputation management, change management and issues and crisis communications.
Six specialised practice teams in corporate affairs, financial communications, consumer marketing, healthcare, technology and public affairs manage a growing portfolio of local, regional and multinational clients.
ASDA'A Public Relations is part of The Holding Group (THG), the region's biggest communications network comprising advertising leaders TEAM/Young & Rubicam and Intermarkets; direct marketing specialists Wunderman and media buying arm mediaedge:cia.
For further information, please visit www.asdaa.com or contact:
Sunil John/ Fakher Daghestani
ASDA'A Public Relations
Exclusive Edelman affiliate in the Middle East
P.O.Box 28063, Dubai, UAE
Tel; +971 4 3344550
Fax: +971 4 3344556
Edelman is the world's largest independent public relations firm, with 2,000 employees in 45 offices worldwide. The firm was named PRWeek's Large Agency of the Year for 2006. AdvertisingAge recently named Edelman as the best PR firm in its 2005 "Best Agencies" issue while PR Week awarded the firm its "Editor's Choice" distinction at the start of 2006. Edelman's network includes four specialty firms - Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing) - making it possible to provide clients with a comprehensive spectrum of communications services.
For more information contact:
David Brain
President & CEO Europe, Edelman PR
Tel: +44 (0) 20 7344 1203
Fax: +44 (0) 20 7344 1500
About ASDA'A
With 11 wholly owned offices across the Middle East and North Africa and over 170 PR professionals, ASDA'A Public Relations is the region's leading PR firm offering a complete range of cutting-edge consultancy services from reputation management, change management and issues and crisis communications.
Six specialised practice teams in corporate affairs, financial communications, consumer marketing, healthcare, technology and public affairs manage a growing portfolio of local, regional and multinational clients.
ASDA'A Public Relations is part of The Holding Group (THG), the region's biggest communications network comprising advertising leaders TEAM/Young & Rubicam and Intermarkets; direct marketing specialists Wunderman and media buying arm mediaedge:cia.
For further information, please visit www.asdaa.com or contact:
Sunil John/ Fakher Daghestani
ASDA'A Public Relations
Exclusive Edelman affiliate in the Middle East
P.O.Box 28063, Dubai, UAE
Tel; +971 4 3344550
Fax: +971 4 3344556
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