Volkswagen scores the 'goal'

These happenings will take place in dealership showrooms in Dubai, Abu Dhabi.

This one and every four-year 'footballing extravaganza' will commence from the dates of June 9th to July the 9th 2006.

The dealership showrooms interior will be transformed into miniature stadiums with individually designed soccer seating for invited Volkswagen customers, further enhancing the world cup aura and atmosphere. Volkswagen will also provide football merchandising for all guests, interactive football games with exciting VW prizes, promotional hostess and catering make for a memorable evening.

"Volkswagen has been a pioneer in supporting premium sporting events across the globe for many years. As leading German car manufacturer, we are proud that FIFA, the most prestigious international football organisation has chosen our country in which Volkswagen was born. We would like to recapture the magic for our customers and recreate this in the region by offering them a chance to embrace this monumental soccer occasion at their local dealerships",

commented Andreas Prinz, Managing Director of Volkswagen Middle East.

Various selected matches will be broadcasted live on big screens with sensational surround sound audio; recreating that 'live at the match feeling atmosphere'. Volkswagen Middle East will be active in offering preferential treatment to invited guests.

Volkswagen Middle East is supporting the synergy between the love of football and the love of automobiles.

Mr. Prinz concluded, "As a progressive and rapidly evolving brand we are committed to provide the finest services to our discerning clientele. We are confident that platforms such as these events will definitely help us reach this goal."