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Mediahub heads high with 185meter wrap

  • United Arab Emirates: Wednesday, May 24 - 2006 at 09:11
  • PRESS RELEASE
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Mediahub have done it again! The 185meter tall building wrap on Dubai's 21st Century Tower, shows a football player diving through the glass of the building to head a ball with his arms spread out.

The visual has been created using special shadowing to give the impression of 3D, creating a truly amazing spectacle that is grinding traffic to a halt!

Since its inception in 2003, Mediahub has carved its niche as the company delivering 'clutter busting' campaigns that reach consumers in relevant and surprising ways! Mediahub is an award winning alternative media agency, specializing in creative outdoor, bus media and retail media campaigns.

Fahad bin Sulaiman, CEO of Mediahub, said

"Following the success of our first Megasite campaign on 21st Century Tower in 2004, the building wrap concept has really gained traction with some great examples currently displayed across Dubai. The 21st Century Tower is a superb location and truly the 'place to be in' terms of Outdoor Advertising in Dubai".


Mr Bin Sulaiman added "The Al Rostamani Group were once again extremely accommodating in helping to make this spectacular sight a reality by providing us with the 21st Century Tower as the medium."
'Football' building wrap. 
'Football' building wrap.
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Related site: http://www.mediahubdubai.com
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, May 24 - 2006 at 09:11 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

Notes and Media Contacts »

About Mediahub

Mediahub is a specialist outdoor media consultancy company based in Dubai, UAE.

Established in 2003, mediahub has defined itself as the creative outdoor media specialists - providing large local and international brands with landmark outdoor media concepts that stop traffic.

Our client base includes large local brands like Emirates Airlines, Dubai Shopping Festival, and Axiom Telecom, as well as global brands Citibank, Nokia, Johnson & Johnson.

The outdoor advertising landscape is becoming increasingly cluttered. Advertisers and Media buyers are continually looking for Outdoor Media Alternatives that will cut through the noise and get people talking.

Mediahub's priority is to enhance and extend the effectiveness of out of home advertising campaigns through creative alternative media executions. Our goal is to position ourselves as an industry resource and continually develop fresh ideas to rise above the media clutter.

We strive to provide advertising agencies and media planning/buying companies with vehicles to connect with consumers in relevant, surprising, and unconventional ways.

More Info:

Nader Salem
mediahub fz llc
Office 124 - Building 8
Dubai Media City - UAE
tel: +971 4 367 2267
dir: +971 4 367 2300
fax: +971 4 367 8617

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