BenQ launches stylish LCD monitors

Snow-white and exquisitely finished, the BenQ FP93V is sleekly contoured and meticulously designed. But its beautiful looks are only the beginning of its appeal. It can be used as a display for DVD playback or games and users can indulge in the superb picture quality and snappy 8ms response time. Its unusual built-in stand is the perfect size and shape to support a Mac Mini but it is also perfectly compatible with all PCs. In line with Apple monitor designs, the FP93V does not feature any switches on the front of the panel and are hidden down one side.

With this new product, BenQ will further consolidate its leadership of the Middle East liquid crystal display (LCD) monitor market. According to market analysts BNA, BenQ is within the top 3 players in key markets of Middle East and Africa region. The demand for LCD monitors is growing exponentially in the region and industry analysts' credit LCD monitors' improved performance and consumers' health concerns (LCD monitors emit no radiation), as the key reasons for their strong performance. According to IDC reports, in the Middle East, LCD monitors passed a watershed stage in February 2003, when sales surpassed those of traditional CRT monitors that previously dominated the market.

"Out of the estimated market size of 1.08 million sets for LCD monitors in the Middle East, BenQ aims to capture a substantial share in 2006," said Robert Dung, managing director, BenQ Middle East and Africa.

"We currently produce several of the most innovative LCD models in the world and our strategy for monitors is to have the widest range across a number of screen sizes of any brand in the market. Customers are becoming aware of the benefits of LCD technology and this has converted into higher sales across the region."

Prices for liquid crystal display monitors have fallen substantially due to oversupply and, according to IDC Asia Pacific, further price drops are possible. IDC also predicts that demand for LCD monitors is likely to surpass traditional cathode ray tube (CRT) monitors by 2008. As the new generation of slim, stylish space-saving LCD monitors hit the market, and the average price stabilises, BenQ anticipates rapidly accelerating sales for LCD monitors.

BenQ has opened new production lines to meet high levels of demand for LCD monitors and is shipping a larger volume of monitors to the region than ever before.

The FP93V also won the prestigious iF Design Award 2006, one of the most prestigious design competitions in the world. Equipped with both traditional D-Sub and next-generation DVI input support, the FP93V provides the best possible picture quality and video performance regardless of analog or digital input.