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BEA received the award for transforming the company's traditional product-driven approach to a business value-driven, solutions-oriented approach. The change entailed the company developing solution offerings with strong value-based messaging and an integrated go-to-market approach across products, partners and services. Important enablers of this shift included moving to a solution-selling model and influencing the company's culture and investment mindset.
"BEA's carefully crafted approach to launching new solutions is a powerful example of marketing-led transformation. BEA's program amply demonstrates the importance of an integrated approach to delivering solutions in today's business climate. We view this award as a tribute to the clarity of BEA's business strategy and its ability to effectively implement the same."
said Diyaa Zebian, General Manager, Middle East & Egypt, eSolutions BEA.
"To be honored by ITSMA illustrates the impact of our solutions-oriented campaign, which has affected not just the way we do marketing, but also the way we do business. Companies in all industries are looking for ways to trim costs and improve productivity. Our solutions-oriented approach is one way we are helping our customers achieve those goals," Zebian added.
Many customers have benefited from BEA's solutions-oriented approach, including Sony Computer Entertainment Europe (SCEE), which announced last month that it has chosen BEA to accelerate customer service responsiveness and help reduce the cost of servicing individual network gaming customer support enquiries.
Several BEA partners, including Intel, have made a significant contribution towards creating best-in-class, integrated solutions for mutual customers. This includes investment in joint solution blueprints and architectures, technology integration and implementation best practices to help customers realize fast time-to-value from their solutions.
Posted by Lara Lynn Golden, News Editor
