Avaya highlights customer retention as critical to airlines industry

Highlighting the importance of customer communications in retaining market share within the airline industry, senior executives from Avaya Inc., (NYSE:AV) a leading global provider of business communications applications, systems and services, will demonstrate its leading call center solutions at the Saudi Arabian Airlines exhibition from May 27- 29, 2006.

'For airlines, it's critical to ensure that their staff handles the most important calls quickly and efficiently, adding value beyond the delivery of flight information,' said Nidal Abou Ltaif, managing director, Middle East and North Africa, Avaya. 'In an increasingly competitive marketplace, airlines must take their call centers to the next step, enabling agents to quickly access information for travel agents, internal staff and passengers, no matter what the request. Avaya solutions also enable airline staff to be mobile, accessing their headquarters database and telephony features using their mobile phone or laptop, using advanced communications capabilities to serve customers with excellence and cost effectiveness.'

The global leader in call centers with 40 percent of market share (MZA1), Avaya will showcase some of its call center solutions at the show to demonstrate how travelers across the region can remain connected and experience a superior level of customer service, while flying on their preferred airlines. With an increasing number of airlines flying in and out of Saudi Arabia on a daily basis, there is a growing need for an efficient and secure communication system for Saudi's aviation industry.

Worldwide, leading airlines like Malaysian Airways have implemented Avaya's DEFINITY® Enterprise Communications Server (which offers features ranging from basic call routing to sophisticated predictive routing among networked call centers) to achieve a greater degree of efficiently in customer service and airport operations. In San Francisco, the airport standardized on an Avaya voice infrastructure implemented by Avaya Global Services, which included a full business continuity and system security assessment.

The Saudi Arabian Airlines Exhibition will be held from May 27 to 29 at The Hilton Hotel, Jeddah.