A host of seminars lined up for InRetail and The Office Exhibition 2006

Participating at 'InRetail' and 'The Office Exhibition' will be the leading global innovators in these dynamic and fast-growing industries.

Over the three days of the exhibitions, industry experts will deliver a series of seminars, where they will share their knowledge and expertise on a diverse range of industry-related topics. All seminars are free of charge.

At InRetail, the 'Innovation InRetail' seminars will be a chance to hear about some of the cutting-edge innovations that lie in store for this ever-evolving and dynamic industry. Topics will include storebranding and neuromarketing, multi-participant loyalty programmes, the future of brand architecture, facilities management and the measurement of service delivery, including mystery shopping.

Seminars at The Office Exhibition will revolve around the 'Workplace Freedom' concept, which is based on the need to create a motivating working environment conducive to knowledge sharing, communication and innovation. Hence the office of the future will be designed around human interaction, creative freedom and physical comfort.

The Workplace Freedom seminars will cover a wide range of developments and innovations, including office ergonomics, health and safety, acoustics in the workplace, desiging your office to reflect your corporate identity and the impact of office design on employee motivation.

According to the exhibition organiser, Paula Al Chami at dmg World Media Dubai, while the success of last year's exhibitions was beyond expectations, this year's events promise to be the best yet.

"The response we've had this year is incredible," says Paula.

"The growth this region is experiencing at the moment is attracting the industries' biggest international brands. Everyone wants to be a part of it."

InRetail will occupy Hall 1 at the Dubai International Exhibition Centre, with The Office Exhibition in Halls 2 and 3. Visitors will also have access to the Hotel Show in Halls 4 to 8.

Exhibition timings are from 11am to 7pm daily. The seminars will run from 12pm to 6pm.

Exhibitors and visitors will include architects, designers, company CEOs, office and purchasing managers, trade buyers, specifiers, project and facilities managers, consultants, distributors, importers and agents.