Mr. Omar Shteiwi, the Chairman of the Board of the BPG and Regional Intellectual Property Advisor, Nestle Middle East, said: "The BPG, based in Dubai, is a non-profit organization whose main objective is focused on spreading awareness about the existence of counterfeit products as well as illicit trade in the GCC & Yemen and the dangers they pose to the society in general and the consumer in particular."
Some of the most reputed global brands have joined hands to establish the BPG include Beiersdorf, British American Tobacco, DaimlerChrysler, General Motors, Johnson & Johnson, Nestle, Phillips, Procter & Gamble, and Unilever.
Besides the major manufacturers, other founding members of the BPG include lawyers, legal consultants and trade mark and patent agents like Al Tamimi & Co, Clyde & Co, Rouse & Co International, and Saba & Co.
"These market leaders are alarmed at the economic, social, and moral impact that illicit trade has on consumers, governments, and legitimate businesses. The BPG has been founded in order to suggest and recommend effective measures to counter this social menace," added Mr. Shteiwi.
"BPG's strategy for achieving our goals is to use all legal means at our disposal to handle soaring brand protection costs. Of course we will not be able to do that without the active cooperation of consumers, industry partners, government authorities - local, regional and international - and the media, who naturally share our desire to free the regional markets from illicit products that are hazardous," Mr. Shteiwi observed.
The BPG also urges other brand owners working in the Arabian Peninsula, who seek to defend the integrity of their brands, to join the group to help rout the counterfeit menace altogether.
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Brand Owners Protection Group (BPG) launched in Dubai
- United Arab Emirates: Monday, May 29 - 2006 at 15:25
- PRESS RELEASE
In a major initiative to fight illicit replication of genuine goods and to help enforce Intellectual Property Rights, some of the renowned international brands have joined hands to launch the Brand Owners Protection Group (BPG) for the GCC and Yemen, based in Dubai.
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Notes and media contacts
For further information, please contact:Yasser Fathy, Arabia PR FZ LLC
Tel: + 971 4 391 12 00
Fax: + 9714 390 45 11
Contacts:
Omar Shteiwi
Chairman BPG and Regional Intellectual Property Advisor, Nestle Middle East
Heba Hosny
Coordinator BPG
Background information about the BPG founding members:
Beiersdorf
Beiersdorf AG is unquestionably the world's largest skincare brand. With
its global head office in Hamburg Germany, Beiersdorf trades in more
than 200 countries world wide and has 148 affiliate companies around the
globe. Brands include NIVEA, La Prairie, Juvena, Labello, Hansaplast,
Elastoplast, TESA & Eucerin.
British American Tobacco
British American Tobacco is the world's most international tobacco company with more than 90,000 employees worldwide. The company's global drive brands include Dunhill, Kent, Lucky Strike and Pall Mall. BAT is present in more than 180 countries worldwide. In the Arabian Peninsula, BAT operates in all of the six GCC member states and Yemen.
General Motors
Currently the worlds largest automotive company, employing over 300,000 people throughout the world. Global Brand Portfolio includes Cadillac, Hummer, Saab, Chevrolet, GMC, Holden, Vauxhall, Opel and ACDelco.
Nestlé
Nestlé is the largest food company in the world. It operates industrially in more than 80 countries with over 253,000 employees. The company's regional brands include: NESCAFE®, MAGGI®, NIDO®, KITKAT®, CERELAC®, COFFEMATE®, NESTLE PURE LIFE® and PURINA®.
Unilever
Unilever is a Global Leader in Food, Household and Personal Care manufacturing, whose major brands include Lipton, Knorr, Dove, Sunsilk, Signal, Lux, Lifebouy, Rexona, Omo and Comfort. Unilever operates in over 150 counties worldwide, including all the Middle East markets where it has 5000 employees.
Posted by Lara Lynn Golden, News EditorMonday, May 29 - 2006 at 15:25 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Jan 07 2008.
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