Countdown to a solid gold win

In a special initiative, Carrefour is offering people buying the Sony Ericsson J230i at Carrefour outlets the chance to win a Gold Sony Ericsson J230i, specially made for this promotion. Cellucom will be supplying the Sony Ericsson handsets and will manage the entire promotion at all Carrefour outlets in the UAE.

With regard to the promotional offer, Mr. Mukkul Shyam, COO, Cellucom, said: "J230i is a phone for the masses and we can reach them through Carrefour easily, which is why we have coined the promotional offer with Carrefour. People shop actively during this period of the year as they go to their native homes and many of them take home mobile phones for their near and dear ones. Looking at this seasonal trend, we shared this promotional thought with Carrefour and here we have gold phones to win."

Mr. Vaibhav Nikte, National Account Manager, Sony Ericsson, concurred, "In classical lines, typical of the 'J' series, the J230i is easy-to-use and the most economical FM Radio Phone available in the market. And with such a unique promotion, we expect the J230i to emerge as one of the most popular handset in its category."

The offer is valid till June 2, 2006, at all Carrefour outlets in the UAE. Shoppers who purchase the Sony Ericsson J230i will receive a raffle coupon for entry into the draw to win a J230i made of solid gold. Each gold phone weights about 130 gms, and it takes approximately 72 hours to make one gold phone.

In all, there are 10 gold Sony Ericsson J230i phones to be won - one at each of the 10 Carrefour outlets. The draws will be conducted on June 3, 2006, at all Carrefour outlets in the UAE under the supervision of Economic Department authorities.