GolinHarris appointed to handle Kraft

With offices across the Middle East as well as the United States, Europe and Asia, GolinHarris has been given the brief to develop the company's public relations strategy within the region.

"We are excited at the prospect of working with such a world-renowned company, and will continue to offer the highest level of service and strategic communications expertise. Kraft is a valuable client and we are excited to develop their business in the region",

said Ziad Hasbani, Managing Director for GolinHarris in Dubai.

Kraft, founded in 1903, is the second largest branded Food and Beverages Company in the world and has been marketing its products in the Middle East since the 1930's. Concentrating on five product sectors: snacks, beverages, cheese and dairy, grocery and convenience meals, their brands include Kraft Cheese, Jacob and Maxwell House coffees, Nabisco cookies and crackers and Philadelphia.

"GolinHarris has shown creative capabilities and an in depth understanding of our brand culture and consumers. As a valued partner we are looking forward to a successful relationship with such a hard-hitting PR consultancy", commented Patrick Satamian, GCC Managing Director for Kraft Middle East.

GolinHarris celebrates 50 years of operation this year and has experienced strong Middle East growth since launching its regional office in Dubai three years ago. As part of the Interpublic Group of Companies (NYSE:IPG), GolinHarris' reach extends to more than 4,000 multinational, regional and local clients in 130 countries around the world.