The National Commercial Bank awards Fortune Promoseven for outstanding creative achievement

'The campaign, based on the 'Together as One - One Nation, One Family, One Bank' theme, has leveraged NCB's heritage and standing in the Kingdom and positioned the institution as a truly Saudi Arabian bank over the past year,' explained Chet Galpin, NCB's Chief Marketing Officer.

Designed to reflect an understanding of customer's lives and local Saudi values, the campaign was launched at the onset of a new era as the bank's marketing strategy shifted to a vibrant, customer-centric approach. The bank decided to partner with Fortune Promoseven to capitalise on the agency's creative power and drive to reenergise its retail offerings to customers across the Kingdom.

'The challenge we faced in formulating the strategy was in the development of a platform to communicate unity, relationship and an understanding of local needs and values. We developed a three-phased approach whereby we launched the 'Together As One' positioning and then extended it by introducing the theme of 'One Nation, One Family, One Bank'. The third phase was the launch of a tactical retail campaign to showcase product innovation and development', explained Leslie Oakes, Fortune Promoseven's Creative Director.
Phil Lynagh, Fortune Promoseven's managing director said: "We are honoured to have received this award for outstanding creative achievement from NCB and we plan on continuing our contribution and invigorating the business for some time to come'.