Leo Burnett introduces Cannes Predictions Reel to the region

This year the Leo Burnett Dubai office will host a similar event on June 11th for its client partners, media and the agency's executives. The agency will also host a judging competition like the Cannes Film Festival itself where participants will get to play jury and have an opportunity to choose their winners.

Speaking about the event Raja Trad, CEO of the Leo Burnett Group of Companies, Middle East and North Africa said, "Cannes Predictions is intended to generate excitement and provide a preview of the standard setting work shown at the prestigious International Advertising Festival. The event brings creativity of Cannes to the marketing community here allowing local advertising enthusiasts to view the industry's best work, discover the current state of global advertising and test their creative judgment."

Each year the Cannes Predictions Reel is comprised of commercials created by many different agencies from all over the world. Although Leo Burnett compiles the reel, it introduces work from different agencies from all over the world representing work across a wide array of product categories.

Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait said, "This event provides a great opportunity for our clients to see some of the best creative work from across the globe, judge what they think will be a hit or a miss and provide their viewpoint of why they thought an advertisement was outstanding. These are the brand guardians and it is immensely interesting to understand how they rate a creative product."

The rules for the Cannes Predictions Reel are simple: attendees will view 50 commercials and then select the 20 they think are the most likely to be given a Lion by the Cannes jury. When the Cannes awards are announced on the week of June 19th the voters who predict the most winners win the contest.

Since 1988, Cannes Predictions has been rolled out to 20 plus international markets during the first two weeks of June. The agency network has hosted the event in cities from Almaty to Warsaw, spreading Burnett's mission of passionately championing standard setting work, no matter its origin.