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Saturday, November 28 - 2009

AFS hosts a seminar in Qatar

AFS, the region's first and most prominent provider of electronic-payments and consumer finance outsourcing services have an established presence in the card payment arena, ensuring reliability, ease of migration and a sound strategy for long-term investment in technology.

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As a ready-made and pre-configured package, EMV Card Personalization services from AFS has been designed to be quick and simple for customers to implement - lowering the barriers to entry for banks into the rapidly growing smart card payment arena.

A diverse audience of business leaders, senior members of banking, financial, and business communities, financial and researchers, and the press of Qatar, will gather at the 1st EMV seminar hosted by AFS at the Four Seasons Hotel, Doha, Qatar on Tuesday, June 13, 2006 to participate in "The EMV Card Personalization's seminar".

The seminar is expected to generate discussions and ideas on how to develop the solutions that help banks to reduce growing risks in counterfeit fraud, generate new revenue and avoid the industry's penalties for not migrating. AFS shows the way to a quicker, smoother and cost efficient migration to EMV Compliance.

Through the seminar, AFS representatives will provide an overview about AFS mission, strategy and present how the smart chip became a crucial step in the worldwide battle against spiraling fraud losses that are putting a serious strain on bankcards' profitability. With EMV in place compliance, banks can expect both revenue and profit growth from their card portfolios.

The term « fraud » covers different realities whether for an issuing bank, an acquiring bank or a merchant. Objectives must be first defined in terms of financial, image and clients' protection. It is then possible to select solutions and services and therefore measure the effects depending on the predefined objectives," said: Rasool Hujair, CEO AFS.

And he added: "In just a few short years, AFS' card personalization technology has expanded from relatively simple systems for door access to much more complex personalization systems for banks' markets. At the same time, card encoding is evolving from the relatively simple bar code and magnetic stripe cards to complex schemes with smart cards, proximity cards, and hybrid cards, which use multiple technologies on a single card."
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Notes and media contacts

Journalists are invited to attend the opening session, which begins at 9:00 am. Following the opening session, the keynote speakers will hold a press conference at 10:00 am.

If you would like to attend this event, please contact Rabih Dib from the Public Relations, MEMAC Ogilvy Bahrain on: 00973 39462338
by close of business on Thursday, 5th June 2006. Journalists are requested to register if they wish to attend this event.

About AFS:
AFS is the leading Arab company for electronic banking, personal payment instruments and related services. Established in 1984, AFS is in a strong financial position with backing from leading international financial institutions in the Arab World. The company pioneered the concept of outsourcing card
Processing in the region and was the first company to set-up an end-to-end state-of-the-art card-outsourcing environment in Bahrain.

AFS is the largest payment card processor in the Middle East and North African regions. AFS is Principal Member of Visa and MasterCard Payment Associations and an authorized third party processor centre. Over 50 Banks in the region are connected to AFS's online card management integrated solutions.

AFS offers diverse services ranging from 'get-started' to fully-fledged on-going card processing & related services, assisting banks to issue Visa and MasterCard to their customers through sponsorship card programs. AFS offers flexible and customized solutions to suit the specific requirements of financial institutions in the region, including full Arabic language functionality.

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