Enterprise IG takes Spinneys Dubai to the next level of fresh

To build on their message, 'Go on, live a little', Spinneys enlisted the expertise of Enterprise IG to develop a visual language for their stores. Through a series of banners, posters, packaging labels and product description cards displayed throughout the store, Enterprise IG's designers created 'The Fresher Experience'. At the same time, aisle markers and product description cards for organic and healthier choice items were developed. Throughout the branding's evolution, Enterprise IG has successfully conveyed a sense of health, vitality, energy and an all round 'joie de vivre'.

"Our intent was to create a defining theme for the fresh produce areas throughout the store," says Hermann Behrens, Managing at Enterprise IG Middle East. "We had several goals in implementing this design; communicating Spinney's specialties and their premium produce as well as detailing the origins, benefits, preparatory and storage tips of the products." In doing so, the Spinneys brand will continue to evolve its position as a source of accurate and useful information and a fresh food authority.

Although Spinneys Meadows will be the first to implement the Enterprise IG designed brand graphics, all the applications will be gradually implemented throughout Dubai.

"Spinneys UAE spares no effort in delivering an enjoyable shopping experience for its customers," says Jannie C. Holthausen, CEO of Spinneys Dubai.

"We are intent on remaining a leader in the in-store experience, customer service and safety and we have ensured that this is the case from the beginning of the Spinneys shopping experience right through to the end."

As a global brand Agency, Enterprise IG has worked on the development of renowned brands such as Vodafone, Unilever, Motorola, Masterfoods, Credit Suisse, and KFC to evolve its retail environment to emphasize the brand positioning and the overall customer experience.

Regionally, the Enterprise IG has developed the branding for major projects including Dubai Marina Brand Revitalisation, Madinat Jumeirah and Kuwait National Cinema Company which has recently been re-branded to Cinescape.