"Corporates need to be proactive and prepared for change "- Dipak Jain exhorts Dubai's business community

Dr Jain addressed a select group of corporate leaders and members of the Indian Business & Professional Council on 'The Future of Marketing'.

Commenting on his acceptance to present this lecture at the invitation of SPJCM, Dr. Jain said: "In today's dynamic and fast-evolving world of management education, S P Jain has achieved rare distinction by developing and running some of the most respected, industry focused MBA programs in this region. I am delighted about the opportunity to associate with such a prestigious institution."

Introducing Dr. Dipak Jain, President of SPJCM, Nitish Jain said: "Dr. Dipak Jain is a giant on the global landscape of management education and we are honored that he has consented to share his unique vision, insights and knowledge in the field of marketing."

Addressing the gathering Dr. Jain gave an excellent exposition that kept the audience spell-bound on the future marketing challenges for corporations and how they can be addressed; Customer - centric marketing aimed at attracting and retaining customers and employees is the only way that organizations can sustain and grow in the future

S P Jain Center of Management with campuses in Dubai and Singapore is the International initiative of S P Jain Institute of Management and Research, Mumbai which is ranked among the top 10 Business Schools in Asia and India.

Dr. Dipak Jain is a world acclaimed scholar and writer who has co authored best selling works in marketing along with Dr. Phillip Kotler the world's foremost expert on Marketing and Marketing Strategy and is the Dean of the world's No.1 Business School, the Kellogg School of Management.