Xerox and Office Land enter into strategic alliance

As part of its alliance, XEROX is showcasing office solutions in the Office Land pavilion in the Office Exhibition 2006, presently underway from the 4th until the 6th of June 2006 at the Dubai International Exhibition Centre, Dubai.

'Our growth has been rapid over the years in the UAE, and we expect this momentum to continue as we expand our market presence across the Emirates through strategic partnerships,' said Andrew Hurt, General Manager, Xerox Emirates.

'Office Land has an impressive client list who entrusts them to deliver complete office solutions, equipped with document management offering. With their industry experience in offering exclusive furniture brands, combined with our extensive product portfolio, we are confident this strategic alliance will yield huge business potential and opportunities.'

Located in Hall 2 at the Office Exhibition 2006, Xerox is showcasing its latest small-to-medium range of multifunction products (MFP). Xerox provides an unmatched range of affordable simple and reliable products designed to make life easier for small and medium sized businesses that require high-quality digital printing at an affordable price.

'Our partnership with XEROX is in line with our commitment to offer customers a wide range of total office solutions. We are proud of this partnership with Xerox Emirates and are pleased to offer prime space to the sophisticated product line up of the worldwide leader. This strategic alliance with XEROX will allow us to engage more customers as well as strengthen our office solution offering to customers. We look at this relationship with Xerox as mutually beneficial and long term,' added Rashid Al Aqili, General Manager, Al Aqili Group's subsidiary Al Aqili Furnishings.

'Office Land, one of the main sponsors of XEROX Corporate Golf Challenge 2005-2006, has been a key supporter of our endeavours in the UAE. And we are delighted to see our partnership with the leader in premium office furniture rise to a new level,' Mr. Hurt concluded

Xerox Emirates portfolio of solutions, which include printers, digital copiers, multifunction products and colour printers, is already the most extensive in the industry and aimed at small to large enterprises. This combined with the company's global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the UAE who are seriously looking at various factors such as Productivity, Total Cost of Ownership (TCO) and Total Office Efficiency - a reality with Xerox Monochrome & Colour MFPs - service & support.

Xerox Emirates has strengthened its presence in the UAE over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach and offerings here. Regular training underlines Xerox's commitment to the UAE.