Lamcy Plaza ranked among the top issuers of Air Miles in the UAE

Lamcy Plaza is the only mall offering Air Miles in the UAE, having partnered Air Miles, the leading loyalty programme, three years ago. Today, it ranks among the top issuers of Air Miles in the UAE. To mark this success and add further momentum to its customer loyalty initiatives, Lamcy Plaza has unleashed a `Double Air Miles' promotion that will run all through June. The promotion gives customers an opportunity to earn an extra Air Mile for every Dirham spend at any of its retail outlets, thus doubling the usual value offered.

Stressing on the mall's loyalty initiatives, Mr. Tim Jones, General Manager, Lamcy Plaza, said:

"Over the years, Lamcy Plaza's customer-centric approach has translated into considerable value for shoppers. This has been achieved through both in-house initiatives as well as tie-ups with leading loyalty programmes. The tie-up with Air Miles is an instance of a dynamic partnership that has enabled us to deliver sustained and long-term value to our customers."

"While leveraging the strength of its loyalty programme, Lamcy Plaza has also gained an insight into the spending patterns and profiles of its customers. It helps us to re-design our retail strategy and meet the changing expectations of shoppers. The high score of 200 million Air Miles given away by Lamcy Plaza also underpins its conviction to loyalty initiatives," he added.

Air Miles can be redeemed for rewards such as free travel and accommodation at various destinations, jewellery, toys, electronics and gift vouchers.