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Five for the future
BenQ-Siemens has introduced its first five mobiles in the Middle East, but how will the new brand compete in an already crowded and competitive market? Najib Kazi, VP Sales & Marketing, BenQ-Siemens explains the brand positioning and strategy.
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Lisa Creffield, CorrespondentMonday, June 05 - 2006 at 09:41 UAE local time (GMT+4)
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