• HSBC

Al-Faris® hosts "Next Generation CRM Portal - Focus on your Customer" seminar

Al-Faris Information Technologies Company (Al-Faris®), the leading Middle East e-Business Innovator, held "Next Generation CRM Portal - Focus on your Customer" seminar - Kuwait City.

Mr. Haitham Al-Faris, Chairman, President and CEO of Al-Faris®, familiarized the audience with Al-Faris's company vision, goals, business and most recent successes. "Our partnership ATG and our experience and successes in implementing major projects in this region based on ATG solution will enable us to make our clients focus on new ways of reaching out to their customers, marketing, selling, and allowing them to self-service over the Internet. This is the customer in the driver's seat, controlling his interaction with your business, rather than taking the back seat and having to adhering to your fixed business processes. This will enhance the quality of experience for our clients' customers". Mr. Haitham S. Al-Faris, Chairman, President & CEO of Al-Faris commented.

Mr. Peter Ford, Alliances Director EMEA at ATG also presented an overview of ATG saying "ATG ranked number one by Forrester Research and Gartner for its unique approach to "Customer Experience Management" then added "ATG is redefining the interaction with your customer. Integrating with Siebel, SAP, PeopleSoft and Oracle solutions, for the first time ATG offers a unique 360 degree view of your customer, which enables your business to respond better to your customer's requirements, which means greater levels of satisfaction through dealing with your company."
right to left: Mr. Peter Ford (Alliances Director, EMEA), Mr. Haitham Al-Faris (Chairman and CEO of Al-Faris), Mr. Rob Woodward, (ATG Solutions Engineer), Mr. Hamed Al-Zayed (Vice President at Al-Faris). 
right to left: Mr. Peter Ford (Alliances Director, EMEA), Mr. Haitham Al-Faris (Chairman and CEO of Al-Faris), Mr. Rob Woodward, (ATG Solutions Engineer), Mr. Hamed Al-Zayed (Vice President at Al-Faris).
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ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom(TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand.

ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, USAA, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

Al-Faris Information Technologies Co. (Al-Faris®) is a Kuwaiti Shareholding Company (Closed), located in Kuwait City, State of Kuwait with regional offices and a presence through the Middle East. Al-Faris®, founded in July 1988, is the Middle East e-Business Innovator delivering solutions and services for growing enterprises. Al Faris® offers business consulting services, and designs scalable and innovative eBusiness solutions that are built based on "best of breed" technologies and superior service, that create massive economic results to the clients. Al Faris® provides innovative, open and flexible solutions of relationship management, electronic commerce and application hosting to corporate businesses so they can capitalize on Internet technologies to transform the way they support their customers, develop their markets, build their businesses and stay competitive.

Al-Faris assures quality and customer satisfaction through continual improvement, providing delivery of the highest quality products and service, which has helped it to be an ISO 9001:2000 certified company in the State of Kuwait.

Entesar Al-Awadhi
PR/Communication Manager
Al-Faris Information Technologies Co. KSCC
Tel: +965 240 8 240
Fax: +965 242 7 209

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