Media and Marketing Show banner travels to Beirut and Cairo

The promotional drive, attended by Abdallah Aboul Houl, Director, Domus Group and Stephen Walsh, Exhibitions Director, Domus Group, along with senior executives of the organisation, will include meetings with key media players in the region, including managing directors, marketing directors, media planners, buyers, and agencies from related industry sectors.

The focus of the Beirut and Cairo campaign is to raise awareness of the 2006 edition of the Media and Marketing Show, and highlight it as an event for media representatives to showcase innovation and knowledge, experiences and practical case studies, cutting edge services and products to high profiled regional and international buyers and senior decision makers.

"Media and Marketing Show 2006 was proposed and created as a response to the needs of the industry in the region," said Abdulla Aboul Houl, director of Domus Group.

"The road shows in Beirut and Cairo will serve a dual purpose: to promote constructive dialogue with participating and potential companies in that region, and to underline the benefits that MMS 2006 will offer to advertisers and media buyers as a launch pad for the introduction of new products, generate new leads and for the promotion and expansion of business."

Held under the patronage of Dubai Media City, the show will also include, the Campaign Middle East Conference as well as the Campaign Awards.

In 2005, the show's core segments of advertising, broadcasting, entertainment, events, marketing, new media, outdoor advertising, and publishing witnessed a record 9000 visitors from over 47 countries worldwide, setting a global benchmark for meetings, incentives, media and marketing industry exhibition.

In 2006, the Media and Marketing Show aims to increase the range and depth of exhibitors, attract increased international participation from the Europe, US, Asia and Africa, and give a stronger definition to the mix and distribution of exhibitors within the exhibition premises.
The second edition of the international event will be accompanied by a rich programme of seminars and thematic events, including key note speeches from prominent industry delegates.